Posts Tagged ‘boutique hotels’

Virgin Holidays & Hip Hotels

September 11, 2008

Firstly, a declaration. In my “day job” I work for the Virgin Group.

Virgin Holidays have teamed up with Herbert Ypma’s Hip Hotels brand to launch a new luxury tour operator.

The definition of leisure is “time available for ease and relaxation”.

Virgin Holidays new venture aims to give the traveller peace of mind, ease and relaxation by assigning them a “Travel Guru” when they make a booking, to ensure their itinerary is booked correctly and any uncertainties, or special requests are dealt with efficiently.

Sounds like heaven. The catch, if it is one, is that this is extreme trundlin, luxury trundlin. If you are the sort of traveller who hankers after the austere accommodation of a Scottish Bod (as featured in an earlier post), then don’t venture over to and request a sumptuous 200 page Hip Hotels guide. This is hotel erotica. A Travelodge will never be the same again!